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Whose Autonomy Is It Anyway?
Thinking about technology and what its ultimate impact might be on business and operations is a daily fact of life these days in the trucking industry. Both owner-operators and fleet operators understand that beyond the brains and the bodies, what’s left is the truck. It’s the hardware (and these days, the software), that comprises the tools of the trade and the physical means to ship freight efficiently, safely and profitably.
For truckers it’s an intrinsic, if not completely symbiotic relationship, and while the trucking industry does indeed have a very close relationship with its trucks by necessity, most sectors of the industrialized economy have similar relationships; few, however have such a tight relationship to American cultural values as trucking does in the USA—ask President Trump.